How to be a GOOD DESIGNER. Being able to say “Thanks”.

Art. What does it means exactly?
[Middle English, from Old French, from Latin ars, art-; see ar- in Indo-European roots.]
Synonyms: art1, craft, expertise, knack, know-how, technique
These nouns denote skill in doing or performing that is attained by study, practice, or observation: the art of rhetoric; pottery that reveals an artist’s craft; political expertise; a knack for teaching; mechanical know-how; a precise diving technique.
According to thefreedictionary.com, I think that the skill [...]

Clients’ Wrong Perceptions: unstable ideas make you lose money.

Sometimes happens your clients look at your job in a different way.
In that case you have to ask yourself:
1. Am I wrong?
2. Are they really the clients I want?
Well, relax. You are always right! The case I’m talking about is the answer to the point 2! Let’s make it easy.

Your husband/wife/mummy/flatmate ask you to buy some juice. You go to the supermarket and, while looking to the juice shelf, you [...]

Photoshop tutorials vs. Photoshop virtuosity = Catchment area vs. Beauty ideals

That’s not easy to talk about this topic, expecially if 80% of world population nuts on the first sentence I used in my <h1> (Photoshop tutorials) and I want to focus on the latter (Photoshop virtuosity).
Here, as usual, comes the marketing. First of all, why did I used the sentence I love less as main one in my title? SEO, SEO, SEO. Well, if you are reading this, and you [...]

Guerilla Marketing - Footsteps on the beach

I’m back from my xmas hols. I’ve been in Cannes & MonteCarlo (Côte d’Azur / the French Riviera), in a great and unusual hotel called “3.14 hotel”. Very nice one.
I really enjoy my stay cuz of the hotel philosophy: the number Pi (π), the Chakra, the importance of peacefulness, sex, colors, sounds, fragrances and flavours. Very interesting and relaxing.
They surely spent a high budget in communication. AND THAT IS WONDERFUL! [...]

Art, Marketing & Art of Marketing. Being evergreen.

This is my first Marketing post. STOP
I think it will be hard at first. STOP
I guess I have to stop to put a STOP each line, you may think I don’t know what to write about it. Ok, I will tell you the truth. For me it’s not so easy to talk about it cuz Marketing is the cause of a kind of division in a creative opinion. When you [...]