Guerilla Marketing - Footsteps on the beach
I’m back from my xmas hols. I’ve been in Cannes & MonteCarlo (Côte d’Azur / the French Riviera), in a great and unusual hotel called “3.14 hotel”. Very nice one.
I really enjoy my stay cuz of the hotel philosophy: the number Pi (π), the Chakra, the importance of peacefulness, sex, colors, sounds, fragrances and flavours. Very interesting and relaxing.
They surely spent a high budget in communication. AND THAT IS WONDERFUL! They reached a winning result but, IMHO they are going to have a limited target. Their main concept have been studied and realized for the most part by creatives and artists. I guess they need a more efficient marketing team to enlarge the catchment area.
Graphic designers, architects and interior designer made a great job exalting the hotel’s concept: 5 different floors symbolizing 5 different countries (Africa, Europe, America, Oceania and Japan), each of it furnished, colored and perfumed according to the country. I found a lot of great stuff and gadgets as: bodylotion, compilation, keyring, flyers, brochures, a “love-box” and other interesting things.
The one I loved more is a pair of flip-flops. Cute to wear, indispensable in summer time and EXPECIALLY great for auto-promotion of the hotel. HOW? A great outline of the hotel logo on the sole to leave footsteps on the water’s edge. Extremely COOL.
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