Clients’ Wrong Perceptions: unstable ideas make you lose money.

Sometimes happens your clients look at your job in a different way.
In that case you have to ask yourself:
1. Am I wrong?
2. Are they really the clients I want?
Well, relax. You are always right! The case I’m talking about is the answer to the point 2! Let’s make it easy.

Your husband/wife/mummy/flatmate ask you to buy some juice. You go to the supermarket and, while looking to the juice shelf, you [...]